following up on your post on the Official Linden Blog on the Brand Center, I turn to you today in my quest for an instance able to certify that the measures I have taken on my blog do indeed make it conform to the new trademark policy of Linden Research. Not wishing to incur costly legal disputes, I have made the following amends:
- All mentions of Linden Research’s trademark ‘Second Life’ have been replaced by ‘You-Know-Where’ throughout all posts, pages and comments.
- All mentions of Linden Research’s trademark ‘SL’ have been replaced by ‘Y-K-W’ throughout all posts, pages and comments.
- All mentions of Linden Research’s trademark ‘grid’ have been replaced by ‘you know where’ throughout all posts, pages and comments.
- Common derivative terms have been adapted as fitted this ‘Second Lifers’ for instance has been replaced by ‘You-Know-Where denizens’ throughout all posts, pages and comments, ‘SLURL’ by ‘Y-K-W–URL’, etc.
- Related uses of Linden Research trademarks have been corrected likewise: the subtitle of the blog now reads ‘Rheta Shan’s You-Know-Where blog’, and posts relating to the trademarked product are now tagged ‘you-know-where’.
- The Disclaimer page has also been amended to conform to the required form.
- Finally, all errant ‘s’ appended to Linden Lab have been removed throughout all posts, pages and comments.
I have left these edits documented for inspection, and will do so for the length of the grace period generously offered by Linden Research, or until a crack team of censors trademark lawyers from your office signifies the all-clear for this measure, preferably with an official seal of approval (a large watermark ‘TM’ might be fitting). I must however preemptively beg your leniency as to an issue that is bugging me: the title of the post Second Life Guess, which, as any expert you care to consult will probably be able to explain to you, is a pun, or play on words – I’d appreciate a proposal on how to handle the translation into the new terminology in this case. I also must apologize for not having converted the incriminated trademarked terms to the new form in URLs, as I have not found a solution to do so this without breaking the link to the targeted page. On this matter too, advice would be greatly welcome.
Once approval is given, I will extend this corrections to all other statements on the web I have made, as far as I have editorial rights to these (I am very much afraid there is not much I can do about old Twitter posts, barring deleting them all. Would that be the suggested course?).
If I may, I would urge you to accede to my request in a timely fashion, allowing me to turn this blog into a shiny example for the entire
Second Life-related blogosphere. I can promise that, once your and the censors’ trademark lawyers’ approval has been given, I will use my influence in blogger circles for the blogosphere to follow my example and conform to your expectations.
Do not hesitate to contact me, in-world or here, in case of questions.
Rheta Shan (avatar)